MARKETS
In addition to fruit packing and technical support the SRCC offers a
comprehensive marketing and export service to it growers. A wide range of
citrus varieties, large volumes and dependable climate makes SRCC the preferred
supplier of South African citrus to both importers worldwide and local
retailers.
CHANNELS
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LOCAL MARKET
SRCC places more than 2 million pockets of citrus on the local South
African market. The majority of this fruit is sold via large retailers.
LEMONS
SRCC services a year round supply of lemons to the major retailers in SA
EXPORTS
SRCC has a well developed marketing strategy for its export fruit which is
executed through 2 channels namely export agents and SRCC’s own direct
exports. SRCC places the bulk of its fruit with exports agents such as
Capespan, Dole and Freshworld (Sunkist). SRCC exports 10% of its fruit directly
and has developed significant programmes with importers worldwide.
SRCC is proud to be associated with the following retailers:
• Sundays
• Goldland
• Outspan
• Dole
• Tesco
• Sunkist
• Sainsbury's
• Fisher Capespan
• Unifruit
European Retailers:
• Sundays
• Goldland
• Outspan
• Dole |
